The Attendees

Meet Your Fellow Marketers
Connection is at the heart of Asset Living. Explore the attendee directory to learn more about your peers before and during the Summit. Click on a photo to see their role, office, and a fun fact that makes them unique.



Executive Vice President
Houston



Executive Vice President
Alex Abernathy
Asset Office:
Business Development / Corporate Marketing
Team / Department
Business Development / Corporate Marketing
In your words, What’s your primary focus at Asset?
Alex Abernathy is an Executive Vice President leading corporate marketing for Asset Living’s national marketing and growth strategy. He has worked in the real estate industry for 18 years, over 14 with Asset Living.
What’s a fun fact about you that others might not know?
I've never lost a fight with an alligator.
Where are you based out of?
Houston, TX



Marketing Systems Director
Houston



Marketing Systems Director
Branden Edenfield
Asset Office:
Digital Marketing
Team / Department
Digital Marketing
In your words, What’s your primary focus at Asset?
My primary focus at Asset is to manage the implementation and optimization of demand generation and demand nurturing technology.
What’s a fun fact about you that others might not know?
Bravo is my favorite channel and Real Housewives of SLC is the best Housewives series.
Where are you based out of?
Dallas TX



VP, Leasing
Houston



VP, Leasing
Brent Camp
Asset Office:
Leasing/Marketing
Team / Department
Leasing/Marketing
In your words, What’s your primary focus at Asset?
Building the best marketing platform in the industry!
What’s a fun fact about you that others might not know?
I cut my teeth in marketing as an event promoter, and have produced events with 100's of artists including 21 Savage, Post Malone, Lil Yachty, Leon Bridges, Norah Jones, Phantogram, as well as presidential campaign events with Bernie Sanders!
Where are you based out of?
Dallas, TX

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SVP of Product and Strategy
Poetic

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SVP of Product and Strategy
Brian Wei
Asset Office:
Poetic
Team / Department
Poetic
In your words, What’s your primary focus at Asset?
I lead the Poetic product teams to build industry best products that deliver results for our clients.
What’s a fun fact about you that others might not know?
I majored in Economics in college. Now I lead a marketing agency. Careers journeys are strange!
Where are you based out of?
Austin, TX



Division President
Denver



Division President
Carol Nelson
Asset Office:
Mountain
Team / Department
Mountain
In your words, What’s your primary focus at Asset?
Lead the Mountain team towards strong performance, strong client satisfaction and growth.
What’s a fun fact about you that others might not know?
I have skied the K-12.
Where are you based out of?
Utah



VP of Marketing, Training & Acquisitions
West



VP of Marketing, Training & Acquisitions
Carrie Briggs
Asset Office:
Asset West Division
Team / Department
Asset West Division
In your words, What’s your primary focus at Asset?
To continue integrating our incredible support teams, learning about the company's goals, and contributing to solving our challenges, ensuring that together we are the best property management company in the nation!
What’s a fun fact about you that others might not know?
I was born in London, England
Where are you based out of?
Folsom, CA



Vice President, Digital Marketing
Houston



Vice President, Digital Marketing
Emily Nelson
Asset Office:
Centralized Marketing team
Team / Department
Centralized Marketing team
In your words, What’s your primary focus at Asset?
As VP of Digital Marketing at Asset Living, I lead strategic initiatives to ensure our properties leverage the most effective digital marketing solutions to drive occupancy and maximize ROI. I work closely with our onsite teams and third-party vendors to implement data-driven campaigns, optimize online presence, and maintain competitive visibility. Additionally, I oversee relationships with our Internet Listing Service (ILS) partners to ensure alignment with our marketing goals, performance transparency, and budget efficiency across our portfolio.
What’s a fun fact about you that others might not know?
I am a published children's book author and used to live in an RV traveling across the US for 18 months.
Where are you based out of?
Virginia

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Marketing Director, Transitions
Houston

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Marketing Director, Transitions
Giselle Marquez
Asset Office:
Marketing Transitions Team
Team / Department
Marketing Transitions Team
In your words, What’s your primary focus at Asset?
My main focus is supporting the Marketing Transitions Team so they can onboard new properties successfully. Together, we make sure each community has a solid marketing plan and a strong online presence through websites and digital marketing initiatives.
What’s a fun fact about you that others might not know?
I probably have more photos with dogs than people — mine and the ones I dog sit.
Where are you based out of?
San Antonio



Director of Centralized Marketing Operations
Atlanta 3



Director of Centralized Marketing Operations
Jaclyn Hudson
Asset Office:
Centralized
Team / Department
Centralized
In your words, What’s your primary focus at Asset?
I oversee the Centralized Marketing Team, which provides direct support to onsite teams with creative design, print production, promotional items, and apparel requests. We also handle the implementation and onboarding of Reputation, Social, and Listing services to ensure teams have the resources they need.
What’s a fun fact about you that others might not know?
I love interior design and have a passion for home DIY projects.
Where are you based out of?
Atlanta



Regional Vice President, Leasing
Atlanta 3



Regional Vice President, Leasing
Jenn Kloet
Asset Office:
National
Team / Department
National
In your words, What’s your primary focus at Asset?
My focus at Asset Living is leading with support, empowering my team to reach their goals, ensuring our onsite teams have the tools and resources they need to succeed, and delivering exceptional service to our clients. I work hand-in-hand with our operations partners and continuously explore new innovations to keep our portfolio performing at the highest level
What’s a fun fact about you that others might not know?
I love music and traveling to see shows throughout the country.
Where are you based out of?
Atlanta



Division President, Southeast
Atlanta



Division President, Southeast
Karen Key
Asset Office:
Operations
Team / Department
Operations
In your words, What’s your primary focus at Asset?
My primary focus is to provide strategic leadership that cultivates an engaged and empowered team, fully aligned with Asset's mission, while driving communities to exceed industry standards and building the trust that sustains long-term client partnerships.
What’s a fun fact about you that others might not know?
I am a chicken mom! I have 10 chickens that I love sitting in the yard and feeding from my hand after a long day.
Where are you based out of?
Atlanta, GA

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Director, Leasing
Houston

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Director, Leasing
Margaret Bailey
Asset Office:
Marketing Manager
Team / Department
Marketing Manager
In your words, What’s your primary focus at Asset?
My priority is driving results through collaboration. Working closely with our marketing team, Operations, and Onsite team members to align strategies, streamline execution, and achieve leasing and performance goals. My ultimate focus is delivering results that keep our clients and owners confident and satisfied.
What’s a fun fact about you that others might not know?
Every country/state I visit, I get a photo with a local officer and a postcard. Gotta have both!
Where are you based out of?
Houston, TX



Regional Vice President, Leasing
Atlanta 3



Regional Vice President, Leasing
Megan Pender
Asset Office:
Southeast Marketing, ATL3
Team / Department
Southeast Marketing, ATL3
In your words, What’s your primary focus at Asset?
Focused on driving leasing results, empowering onsite teams and operations leaders, mentoring and developing my team, and ensuring clients receive a personalized and dedicated level of support.
What’s a fun fact about you that others might not know?
I love interior design, thriller novels, am a big Harry Potter nerd and am obsessed with the holiday season from October to December.
Where are you based out of?
Columbia, SC



Atlanta 3



Monica Ritchie
Asset Office:
Team / Department
In your words, What’s your primary focus at Asset?
The primary goal is creating and implementing marketing strategies that will stabilize communities quickly and keep clients happy. To achieve this the primary focus tends to be on site performance.
What’s a fun fact about you that others might not know?
Where are you based out of?



Director, Leasing Southeast
Atlanta



Director, Leasing Southeast
Morgan Williams
Asset Office:
Marketing Managers
Team / Department
Marketing Managers
In your words, What’s your primary focus at Asset?
My primary focus is lead and support my teams not just in marketing but holistically by pushing performance expectations, training, and using data to make the best decisions on behalf of my clients. Communication is key!
What’s a fun fact about you that others might not know?
I am an avid gardener!! I recently fenced in a big piece of my property earlier this year, built a bunch of raised beds (myself!) and have been working on growing veggies, plants, and flowers!!
Where are you based out of?
Atlanta, GA

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Director of Dedicated Marketing
West

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Director of Dedicated Marketing
Nicole Subia
Asset Office:
Marketing
Team / Department
Marketing
In your words, What’s your primary focus at Asset?
My primary focus is the leadership and mentorship of the Dedicated Marketing Team, client success and relationship building, and helping my team create smart and success marketing strategies for their portoflios.
What’s a fun fact about you that others might not know?
I am a HUGE, and I mean PASSIONATE 49er fan! My real baby and fur babies are my life! We all wear Niner gear!
Where are you based out of?
Southern California



Divison President
Phoenix



Divison President
Robert Hicks
Asset Office:
Southwest
Team / Department
Southwest
In your words, What’s your primary focus at Asset?
Full P and L responsibility for the Southwest Division.
What’s a fun fact about you that others might not know?
I still love riding a skateboard and jump on one any chance I get.
Where are you based out of?
Phoenix


Senior Vice President | Leasing
Houston


Senior Vice President | Leasing
Saad Arij
Asset Office:
Asset Living Marketing and Leasing
Team / Department
Asset Living Marketing and Leasing
In your words, What’s your primary focus at Asset?
My primary focus is on cultivating people and team growth, delivering exceptional client satisfaction, driving portfolio and business growth, and leading marketing innovation that positions the company as an industry leader
What’s a fun fact about you that others might not know?
My best sales pitch wasn’t in real estate or marketing, it was convincing my now wife, who’s a brilliant doctor and way out of my league, to go on a date with me nearly 7+ years ago. Safe to say I outkicked my coverage.
Where are you based out of?
Cincinnati, OH

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VP New Development
Houston

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VP New Development
Shelby Moore
Asset Office:
New Development
Team / Department
New Development
In your words, What’s your primary focus at Asset?
I help launch new properties from the ground up to full occupancy, using speed-to-lease strategies, outreach, and experience-based marketing. I work closely with clients to shape amenities and floorplans that best serve each community, while developing my team to grow their skills, take ownership, and deliver results. My focus is on performance, collaboration, and innovation.
What’s a fun fact about you that others might not know?
Some might call it obsession, I call it dedication (2), I’ve seen Lil Wayne live 17 times.
Where are you based out of?
Virginia Beach



Division President
Houston



Division President
Stephanie Nascimento
Asset Office:
Central 2
Team / Department
Central 2
In your words, What’s your primary focus at Asset?
Support/guide the operations team while building client relations and supporting new business efforts
What’s a fun fact about you that others might not know?
I am a mom of 2- 19 year old Sophmore boy at Texas A&M and a 18 year old senior daughter in high school.
Where are you based out of?
Austin Tx



Executive Vice President
Midwest



Executive Vice President
Tanya Shapiro
Asset Office:
Operations
Team / Department
Operations
In your words, What’s your primary focus at Asset?
My primary focus is to foster client relationships and to grow the Midwest Division of Asset. Furthermore, my focus is to maintain a healthy, enthusiastic culture and continue to guide our teams through the transition to Asset.
What’s a fun fact about you that others might not know?
When I was in elementary school, I starred in a Kool-Aid commercial!
Where are you based out of?
Omaha, NE



Division President
Houston



Division President
Tyler Johnson
Asset Office:
Central 1 Operations
Team / Department
Central 1 Operations
In your words, What’s your primary focus at Asset?
Leads the Central 1 Operations and Compliance teams.
What’s a fun fact about you that others might not know?
I have a twin sister!
Where are you based out of?
Houston, TX



Division President
West



Division President
Vanessa Siebern
Asset Office:
FPI Asset West
Team / Department
FPI Asset West
In your words, What’s your primary focus at Asset?
My primary role at Asset Living is driving operational excellence across Division West, which encompasses about 160,000 units from coast to coast, while leading the transition from FPI Management to Asset Living. I work to keep daily operations running smoothly, support regional leaders, maintain strong client relationships, and align teams with new goals and expectations while setting the foundation for continued growth and success.
What’s a fun fact about you that others might not know?
I love to have FUN and never say no to an adventure. I've been known to sneak backstage and once rapped "Going, Going, Back to Cali" onstage with LL Cool J! I'm forever chasing the next great music festival or concert, but my favorite fun fact is that I'm a mom to my kids Emma and Jack!
Where are you based out of?
Napa, CA

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Marketing Manager
Denver

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Marketing Manager
Abby Oglesby
Asset Office:
Mountain Region
Team / Department
Mountain Region
In your words, What’s your primary focus at Asset?
Growing in my career and knowledge in the multifamily industry; growing into a confident leader and reliable point person for those I work with.
What’s a fun fact about you that others might not know?
2 of my favorite hobbies are running and traveling, which is why I made it a goal to run a marathon in every state - this combines both hobbies! As of November, I will have run 9 marathons in 9 states.
Where are you based out of?
Denver, CO


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Digital Marketing Coordinator
West



Digital Marketing Coordinator
Alanna Broder
Asset Office:
Marketing
Team / Department
Marketing
In your words, What’s your primary focus at Asset?
My main goal is personal and professional development. I'm committed to learning everything I can to contribute effectively to the team from day one. I'm excited about the opportunities for growth here and how I can apply that to help Asset thrive.
What’s a fun fact about you that others might not know?
I was a professional tennis instructor for 5 years! I played at a Collegiate level throughout school until I graduated! I still play recreationally now, and attend any tournaments I can! My favorite player (Roger Federer) is retired now, but I'm a huge fan of Coco Gauff!
Where are you based out of?
Sacramento

Director of Strategic Initiatives
Poetic


Director of Strategic Initiatives
Alejandra Alvarez
Asset Office:
Poetic
Team / Department
Poetic
In your words, What’s your primary focus at Asset?
As Director of Strategic Initiatives at Poetic, my role centers on building client-facing strategies and guiding high-priority initiatives that position Poetic as a long-term partner to our clients. I serve as a key point of connection for Asset, overseeing portfolio initiatives, ensuring Poetic delivers solutions aligned with Asset’s goals, and that our partnership continues to expand in impact, efficiency, and innovation across the portfolio.
What’s a fun fact about you that others might not know?
I love puzzles, give me a 1,000-piece puzzle and I’ll happily lose a whole weekend putting it together!!
Where are you based out of?
Texas


Dedicated Marketing Manager
Atlanta



Dedicated Marketing Manager
Ana Gabriel Nava
Asset Office:
Marketing
Team / Department
Marketing
In your words, What’s your primary focus at Asset?
As a Marketing Manager at FPI Management, I focus on vendor relationships and new business development. I would like to help ensure we meet clients expectations. I currently manage over 30+ affordable and new developments sites and multiple operation teams and clients. My work involves improving marketing performance, developing campaigns that increase occupancy, and enhancing client satisfaction. I achieve significant marketing successes by understanding customer needs and improving brand presence. My expertise in strategic planning and relationship building drives our campaigns and market growth. My daily motivation is I love what I do! #TeamAsset
What’s a fun fact about you that others might not know?
I love fishing and golf! My love for outdoor activities started with Girl Scouts. P.S and traveling!
Where are you based out of?
Southern California



Marketing Manager
Atlanta



Marketing Manager
Annie Contos
Asset Office:
Southeast, Multifamily
Team / Department
Southeast, Multifamily
In your words, What’s your primary focus at Asset?
My primary focus is building a stronger presence for communities through innovative, performance-driven marketing that connects with renters and positions each property to reach its full potential, furthering Asset’s commitment to high-quality service and lasting impact.
What’s a fun fact about you that others might not know?
I began college with Dance as one of my majors
Where are you based out of?
Sarasota, FL



Marketing Systems Associate
Atlanta 3



Marketing Systems Associate
Ashley Chavis
Asset Office:
Digital Marketing - Systems
Team / Department
Digital Marketing - Systems
In your words, What’s your primary focus at Asset?
I support the marketing team by completing a variety of Fresh Service tickets for the Digital Marketing - Systems group and implementing ILS services. I sign all Zillow contracts, complete the Zillow PMS integrations, and complete the Zillow onboarding webform.
What’s a fun fact about you that others might not know?
I have 8-year-old twin boys who keep me on my toes! When I'm not busy driving them to school, practices, games, and everywhere in between, I love unwinding with a good book and enjoying some quiet time.
Where are you based out of?
Near Savannah, GA

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Dedicated Marketing Manager
West

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Dedicated Marketing Manager
Aspen Kirby
Asset Office:
Marketing
Team / Department
Marketing
In your words, What’s your primary focus at Asset?
My primary focus is Marketing
What’s a fun fact about you that others might not know?
I love to sing and can actually carry a tune, but I hate singing in front of people due to stage fright.
Where are you based out of?
California



Dedicated Marketing Manager
West



Dedicated Marketing Manager
Brandon Williamson
Asset Office:
Marketing
Team / Department
Marketing
In your words, What’s your primary focus at Asset?
My primary focus is bridging operations, marketing leadership, and clients. Drive visibility, leads, and leases, while also continuing to learn and grow.
What’s a fun fact about you that others might not know?
I’ve traveled to 28 countries across five continents
Where are you based out of?
Houston


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Marketing Manager
Dallas



Marketing Manager
Brittany Rodriguez
Asset Office:
Marketing
Team / Department
Marketing
In your words, What’s your primary focus at Asset?
Building successful and strategic marketing campaigns for Affordable / Senior communities along with connecting with Operations and Site teams. Also, building strong connections and relationships with the Marketing team and to grow within the department.
What’s a fun fact about you that others might not know?
I got engaged at Disneyland
Where are you based out of?
Houston, TX

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Digital Transition Associate
Houston

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Digital Transition Associate
Brooke Davis
Asset Office:
Transitions Team
Team / Department
Transitions Team
In your words, What’s your primary focus at Asset?
My primary focus at Asset is ensuring smooth transitions during property onboarding and offboarding in addition to optimizing and maintaining the digital presence of our properties. I work to ensure websites, listings, and online platforms are accurate, user-friendly, and visually engaging.
What’s a fun fact about you that others might not know?
I love to travel and I love my dogs!
Where are you based out of?
Longview, Texas


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Senior Dedicated Marketing Manager
West



Senior Dedicated Marketing Manager
Candace Steiner
Asset Office:
Marketing
Team / Department
Marketing
In your words, What’s your primary focus at Asset?
At Asset, I bring over 25 years of experience in property management marketing and sales, with a strong focus on helping our clients achieve their business goals and drive revenue growth. Alongside managing my own portfolio, I mentor a team of four Dedicated Marketing Managers, contributing in both strategic and hands-on ways across leadership and client service. My contributions are rooted in a proven track record of leading effective go-to-market strategies that emphasize exceptional customer experiences and cultivate high-performing teams across a diverse range of assets—including new developments, stabilized communities, and repositioned properties. As a situational leader, I draw on my Bachelor of Science in Psychology from Wright State University to deepen my understanding of team dynamics and adapt my leadership approach to meet the evolving needs of both people and projects.
What’s a fun fact about you that others might not know?
In my free time, I enjoy caring for cats in need of comfort, nourishment, and shelter. I'm also the proud pet parent of two rescue fur babies—General Aurelius Maximus (Max) and Lexi-Rose. Max’s name was inspired by the film Gladiator, a nod to my love of movies, which is another favorite pastime I enjoy sharing with family and friends!
Where are you based out of?
Roseville, CA



Digital Marketing Coordinator
West



Digital Marketing Coordinator
Caroline Royal
Asset Office:
Digital Marketing Team
Team / Department
Digital Marketing Team
In your words, What’s your primary focus at Asset?
As a Digital Marketing Coordinator, I ensure our portfolio's online presence is highly visible and optimized via search engine business listings. I manage actionable data insights via Google Analytics and Looker reporting along with supporting website management and providing user support across a multitude of platforms.
What’s a fun fact about you that others might not know?
I've performed as a drummer at over 200 events!
Where are you based out of?
Boise, Idaho (yay potatoes!)



Marketing Manager
Atlanta 3



Marketing Manager
Chelsie Ghent
Asset Office:
Southeast Marketing
Team / Department
Southeast Marketing
In your words, What’s your primary focus at Asset?
Providing exceptional marketing support for our clients and our on-site teams with data-driven analyses.
What’s a fun fact about you that others might not know?
I'm from a small town in Western New York and love the Buffalo Bills!
Where are you based out of?
Charlotte, NC

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Dedicated Marketing Manager
West

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Dedicated Marketing Manager
Danielle Sousanes
Asset Office:
Marketing
Team / Department
Marketing
In your words, What’s your primary focus at Asset?
My primary focus is on marketing strategy and brand development for market-rate lease-up properties, driving visibility and demand.
What’s a fun fact about you that others might not know?
I keep a running tab of best rigatoni a la vodka and espresso martinis in Chicago. Also... I volunteer as a social media coordinator for a nonprofit dedicated to helping animals with mobility challenges live happy, active lives.
Where are you based out of?
Chicago, IL



Senior Manager, Corporate Brand & Communications
West



Senior Manager, Corporate Brand & Communications
David Hunt
Asset Office:
Marketing
Team / Department
Marketing
In your words, What’s your primary focus at Asset?
Corporate brand, request for proposals, and communications. Including company, department, and committee initiatives support.
What’s a fun fact about you that others might not know?
My local bocce ball team and I were one game away from becoming champions. If it wasn't for Bob on the other team making the winning shot. You've made an enemy for life, Bob.
Where are you based out of?
California

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Marketing Manager
Houston

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Marketing Manager
Dawn Davison
Asset Office:
Marketing - Central 1
Team / Department
Marketing - Central 1
In your words, What’s your primary focus at Asset?
At Asset Living, my primary focus as a Marketing Manager is driving creative and digital strategies for both stabilized and new development assets. I manage everything from branding, collateral, and outreach campaigns to digital advertising, SEO, and social media, ensuring each property has a strong and consistent presence. By partnering with onsite teams and vendors, I align marketing efforts with leasing goals, track performance metrics, and adjust campaigns to maximize occupancy and lead generation.
What’s a fun fact about you that others might not know?
I’m a wife to my husband Christian — we’ll celebrate 7 years of marriage this coming February and 10 years together in 2026! I’m mama to our 16-month-old boy, Elisha, and a proud dog and cat mama. Alongside family life, I serve as a pastor, and my love for the Lord comes before all things — “But as for me and my house, we will serve the Lord” (Joshua 24:15).
Where are you based out of?
Texas



Marketing Manager, Social Media & Reputation Managment
West



Marketing Manager, Social Media & Reputation Managment
Dean Warraich
Asset Office:
Digital Marketing Team, Marketing Department
Team / Department
Digital Marketing Team, Marketing Department
In your words, What’s your primary focus at Asset?
Focus is social media & reputation management for the company.
What’s a fun fact about you that others might not know?
I'm passionate about fitness, health and nutrition! On my free time on certain weekends I train group fitness classes at a local gym! I love teaching classes and enjoy socializing with all the different members at my gym.
Where are you based out of?
Dallas, TX



Dedicated Marketing Manager
West



Dedicated Marketing Manager
Dylan B Pimentel
Asset Office:
FPI/Asset West DMM Team
Team / Department
FPI/Asset West DMM Team
In your words, What’s your primary focus at Asset?
I always say DMMs are the bridges between multiple groups trying to achieve the same goal. We help prospective renters find their next home, we help property managers keep their buildings occupied, and we do our best to ensure our clients stay satisfied.
What’s a fun fact about you that others might not know?
I'm a 200-pin average league bowler.
Where are you based out of?
Dublin, CA (SF Bay Area)

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Marketing Manager
Atlanta 3

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Marketing Manager
Emily Barows
Asset Office:
National Division
Team / Department
National Division
In your words, What’s your primary focus at Asset?
As a Marketing Manager at Asset Living, my primary focus is to provide exceptional marketing support. Whether it's designing engaging websites, developing thoughtful strategies, implementing innovative tools, or driving digital marketing efforts, I’m dedicated to delivering impactful solutions that support our teams and drive results.
What’s a fun fact about you that others might not know?
My undergrad degree is in Criminology.
Where are you based out of?
Atlanta, GA



Director, Hosting & Support
Poetic



Director, Hosting & Support
Emily Honeycutt
Asset Office:
Poetic
Team / Department
Poetic
In your words, What’s your primary focus at Asset?
My team oversees the onboarding of all websites built on Poetic’s templated designs, as well as the ongoing hosting and support for both templated and custom sites.
What’s a fun fact about you that others might not know?
BIG coffee lover!
Where are you based out of?
Alvin, TX

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Marketing Manager
Atlanta 3

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Marketing Manager
Erika Cabrera
Asset Office:
Marketing
Team / Department
Marketing
In your words, What’s your primary focus at Asset?
I focus on making sure our communities stand out and attract the right residents—whether that’s through marketing strategies, fresh ideas for outreach, or just finding creative ways to support our onsite teams.
What’s a fun fact about you that others might not know?
My dream retirement plan is to live full-time on a cruise ship—endless sunsets, buffets, and new places to explore without ever packing a suitcase again!
Where are you based out of?
Atlanta

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Director of Marketing Strategy, BD
Houston

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Director of Marketing Strategy, BD
Faith Duplantis
Asset Office:
BD
Team / Department
BD
In your words, What’s your primary focus at Asset?
My primary focus as Director of Marketing Strategy for Business Development is to align marketing initiatives with our company’s growth goals by showcasing the capabilities and experience of our marketing team as a key differentiator from other management companies in the industry, while equipping the business development team with strategies and tools that drive measurable client acquisition.
What’s a fun fact about you that others might not know?
Alex Abernathy has never won a fist fight against me
Where are you based out of?
Houston


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New Development Project Manager
Midwest



New Development Project Manager
Gabriel Gianes
Asset Office:
Asset Midwest
Team / Department
Asset Midwest
In your words, What’s your primary focus at Asset?
Bringing new communities to life through thoughtful branding, innovative lease-up strategies, and design that tells a story.
What’s a fun fact about you that others might not know?
I was the second stylist featured in the Christmas Special for Better Homes and Gardens Magazine.
Where are you based out of?
Omaha, NE



Digital Integrations Analyst
West



Digital Integrations Analyst
Garrett Allen
Asset Office:
Marketing / Business Intelligence
Team / Department
Marketing / Business Intelligence
In your words, What’s your primary focus at Asset?
I create graphs, reports, and multimedia assets for executives and clients for regular (and irregular) property performance updates.
What’s a fun fact about you that others might not know?
I'm one of the youngest to ever recieve a 6th degree black belt in karate.
Where are you based out of?
Sacramento


Corporate Brand & Communications Coordinator
West



Corporate Brand & Communications Coordinator
Ismael Sanchez
Asset Office:
Corporate Branding / Marketing
Team / Department
Corporate Branding / Marketing
In your words, What’s your primary focus at Asset?
I work on creating visuals and branding to help tell our company’s story. From designing graphics to putting together marketing materials and communications. I try to make everything look clean, professional, and engaging.
What’s a fun fact about you that others might not know?
I used to dance professionally
Where are you based out of?
Roseville, CA


Art Director
Poetic


Art Director
James McCahon
Asset Office:
Creative
Team / Department
Creative
In your words, What’s your primary focus at Asset?
I manage a team of graphic designers - building out collateral and digital marketing. I also design custom brands - establishing the visual language of new and existing properties.
What’s a fun fact about you that others might not know?
I am an artist & painter - I spend most evenings in my art studio, creating paintings and wood sculptures.
Where are you based out of?
Houston, TX


Dedicated Marketing Manager
West


Dedicated Marketing Manager
Jason Cotton
Asset Office:
Marketing
Team / Department
Marketing
In your words, What’s your primary focus at Asset?
Continued growth with-in Asset, and to deliver superior results and strategic value for our clients.
What’s a fun fact about you that others might not know?
I can do the worm
Where are you based out of?
Sacramento



Director Of Digital Marketing
Poetic



Director Of Digital Marketing
Jennifer Noah
Asset Office:
Digital Marketing
Team / Department
Digital Marketing
In your words, What’s your primary focus at Asset?
My focus is committing to the success of my team and the success of our clients. Internally I focus heavily on fostering and finding the talent on the Poetic team and utilizing existing skill sets as well as growing them into the next level. Externally, my goal is to multiply the things our clients love about us and weed out the challenges that hold us back. Communication ties all this together and makes it all possible so I'd like to say that is my power tool which I use most often.
What’s a fun fact about you that others might not know?
I was involved in a dance company at age 14 to 18 and left high school early to train.
Where are you based out of?
Pittsburgh Pa

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Marketing Manager
West

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Marketing Manager
Jennifer Rivera
Asset Office:
Marketing Manager
Team / Department
Marketing Manager
In your words, What’s your primary focus at Asset?
My primary focus at Asset is to strengthen visibility and drive occupancy across our communities and work alongside out operation team by creating strategic, results-driven initiatives. Partnering with the training department to develop new leasing strategies.
What’s a fun fact about you that others might not know?
I am a DIY Queen! I love to do my own self care (nails, hair, pedicures) and if I see a project online, I can recreate it.
Where are you based out of?
Reno NV



Manager, Digital Marketing & Technology
West



Manager, Digital Marketing & Technology
Jessica Speth
Asset Office:
Digital Marketing/Marketing
Team / Department
Digital Marketing/Marketing
In your words, What’s your primary focus at Asset?
My focus is on translating business goals into actionable marketing strategies that are amplified by the right technology, ensuring a seamless and effective path from planning to execution.
What’s a fun fact about you that others might not know?
I've been to 22 of 29 MLB stadiums across the US.
Where are you based out of?
Illinois



Marketing Manager
Houston



Marketing Manager
John David Forsyth
Asset Office:
Marketing Managers
Team / Department
Marketing Managers
In your words, What’s your primary focus at Asset?
Primary focus is on affordable New Developments and Red Alert sites whose occupancy is below 90%
What’s a fun fact about you that others might not know?
I lived on an Island for three years!
Where are you based out of?
Fort Worth

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Digital Engagement Associate
Houston

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Digital Engagement Associate
Jonni-Lee Campbell
Asset Office:
Digital Marketing
Team / Department
Digital Marketing
In your words, What’s your primary focus at Asset?
I focus on monitoring and optimizing digital campaign performance to ensure each property receives tailored support. I also work closely with teams to address social media and ILS requests, collaborating to troubleshoot issues and deliver effective, timely solutions
What’s a fun fact about you that others might not know?
A fun fact about me is I love going to concerts, reading, and exploring fun things to do around the city (I especially love trivia and karaoke nights!)
Where are you based out of?
Houston


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Marketing Transitions Associate
Houston



Marketing Transitions Associate
Julia Beaugureau
Asset Office:
Transitions
Team / Department
Transitions
In your words, What’s your primary focus at Asset?
My primary focus at Asset is creating a work environment that feels like home, somewhere people feel comfortable, supported, and part of a family. I also love working with others to spread the word about what we do and help the company grow. It’s all about building strong connections and growing together.
What’s a fun fact about you that others might not know?
I have lived in 4 different states! Illinois, Florida, Washington and Iowa.
Where are you based out of?
Waukee, Iowa



Marketing Systems Associate
Atlanta 3



Marketing Systems Associate
Julissa Urbiola
Asset Office:
Digital Marketing - Systems
Team / Department
Digital Marketing - Systems
In your words, What’s your primary focus at Asset?
My primary focus at Asset is supporting any and all properties through troubleshooting tickets, assisting with onboarding of any marketing tech, and helping ensure smooth operations for properties and teams.
What’s a fun fact about you that others might not know?
A fun fact about me is that I’ve traveled to more countries than U.S. states, although I recently visited Montana and completely fell in love with it.
Where are you based out of?
Atlanta



Marketing Support Associate
Houston



Marketing Support Associate
Kaley Kent
Asset Office:
Centralized Team / Marketing
Team / Department
Centralized Team / Marketing
In your words, What’s your primary focus at Asset?
I focus on building strong connections and providing support wherever I can add value—whether that’s drawing from my previous experience on the digital team or in my current role on the centralized team with creative, Poetic services, and rebrands. Recently stepping into leading rebrands has been an exciting opportunity for me to take on a greater ownership in my role on the team.
What’s a fun fact about you that others might not know?
Fun fact: I accidentally went viral on TikTok once (or twice) —so if you think you’ve seen me on your ‘For You’ page, you might be right!
Where are you based out of?
Kansas City, MO

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Marketing Associate
Atlanta 3

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Marketing Associate
Katy Breeden
Asset Office:
New Dev
Team / Department
New Dev
In your words, What’s your primary focus at Asset?
I have been primarily focused on onboarding Avenue Living recently, but typically, my main focus is working with my new dev teams in weekly recommendations, designing collateral and promo, tracking ROI on ad spend and making adjustments.
What’s a fun fact about you that others might not know?
I have double jointed elbows
Where are you based out of?
Strasburg, Va - Remote from Atlanta 3



Marketing Transitions Associate
Phoenix



Marketing Transitions Associate
Kayla Lawrence
Asset Office:
Transitions - Marketing
Team / Department
Transitions - Marketing
In your words, What’s your primary focus at Asset?
Here at Asset, I mainly assist with website spin-ups and edits. Along with this, I set up GA/GTM tags, manage GMB's, and support my team members when needed.
What’s a fun fact about you that others might not know?
I am a photographer, I love cornhole and can make some pretty gnarly gorilla sounds.
Where are you based out of?
Gilbert, AZ



Marketing Manager
Atlanta



Marketing Manager
Keisha Marryshow
Asset Office:
Marketing
Team / Department
Marketing
In your words, What’s your primary focus at Asset?
My primary focus at Asset is driving consistency, ensuring compliance, and infusing creativity into every initiative; strategically positioning each community within my portfolio to stand out in the market, strengthen its brand presence, and achieve occupancy goals. (And have FUN while doing it!)
What’s a fun fact about you that others might not know?
Singing and acting are my passions; I love the performing arts and being a part of new films and creative projects.
Where are you based out of?
Atlanta



Marketing Associate
Phoenix



Marketing Associate
Kelsey Foster
Asset Office:
Southwest Marketing Managers
Team / Department
Southwest Marketing Managers
In your words, What’s your primary focus at Asset?
My primary focus at Asset is shaping the story of our communities through marketing and communications that highlight our properties, strengthen connections, and drive results.
What’s a fun fact about you that others might not know?
I'm a classical pianist of 33 years! I double majored in college, receiving a Bachelor's degree is in Piano Performance and also in Musical Composition.
Where are you based out of?
Phoenix



Marketing Manager, Trasitions
Houston



Marketing Manager, Trasitions
Kendra Vire
Asset Office:
Transitions
Team / Department
Transitions
In your words, What’s your primary focus at Asset?
My primary focus at Asset is leading marketing support during community transitions for communities who do not have dedicated marketing support, ensuring each property is positioned for success from day one.
What’s a fun fact about you that others might not know?
I went to school for meteorology!
Where are you based out of?
New Braunfels, TX



Marketing Support Manager, Creative and Branding
Houston



Marketing Support Manager, Creative and Branding
Kourtney Gregory
Asset Office:
Centralized
Team / Department
Centralized
In your words, What’s your primary focus at Asset?
My primary focus at Asset is to lead creative and branding initiatives for supported and centralized properties. I also support our teams with promotional strategies that strengthen brand consistency across all physical and digital spaces.
What’s a fun fact about you that others might not know?
My guilty pleasure is anything involving reality competition shows, like Big Brother, Survivor, and The Great British Baking Show.
Where are you based out of?
Austin, TX

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Senior Marketing Manager
Phoenix

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Senior Marketing Manager
Kristi Powers
Asset Office:
Marketing
Team / Department
Marketing
In your words, What’s your primary focus at Asset?
Streamlining processes in the Phoenix market & establishing SOPs that work for different calibers of need (urgent transitions, standard transitions, recommendations vs approvals), client satisfaction & success, tech stack evaluation & add ons, overall trust in the marketing team for property recommendations & reporting
What’s a fun fact about you that others might not know?
My team won the national line dance championship in 2009
Where are you based out of?
Phoenix



Director Marketing Manager
West



Director Marketing Manager
Letitia Hines
Asset Office:
Marketing
Team / Department
Marketing
In your words, What’s your primary focus at Asset?
Once I officially start (November 2), I will manager the Marketing for the new acquire portfolio for GK Management.
What’s a fun fact about you that others might not know?
When I retire, I want to visit and live on different tropical islands, bartend for the locals and take professional photos of tourists. Just enjoy my husband and my simple life!!
Where are you based out of?
California



Marketing Manager
Denver



Marketing Manager
Linda Somers
Asset Office:
Marketing
Team / Department
Marketing
In your words, What’s your primary focus at Asset?
My focus is really about making sure the properties in my portfolio succeed and that my clients feel confident in my work and the results. I put a lot of energy into tailoring my marketing strategy to what each community needs while keeping an eye on the bigger picture. At the end of the day, I want the Denver division to stand out as the strongest in the company, and even though we’re not there yet, I take a lot of pride in knowing the work I’m putting in is helping us get there.
What’s a fun fact about you that others might not know?
I’m weirdly obsessed with Halloween, it’s my jam. My favorite movie in the entire world is Nightmare Before Christmas and in my house, it’s officially Halloween season August 31st and the decorations are coming out! (My fun photo was a very last minute costume last year but one of my favs and yes my husband’s costume was being my broom)
Where are you based out of?
Denver



Digital Integrations Analyst
West



Digital Integrations Analyst
Liz Luu
Asset Office:
Marketing / Business Intelligence
Team / Department
Marketing / Business Intelligence
In your words, What’s your primary focus at Asset?
Due to each client having their own preferences to data organization, I engineer reports and data-backed solutions related to understanding property performance.
What’s a fun fact about you that others might not know?
My last job was at Netflix Adult Animation where I worked on shows like Scott Pilgrim Takes off and The Witcher: Sirens of the Deep.
Where are you based out of?
Sacramento, CA



Marketing Manager
Atlanta 3



Marketing Manager
Macy Kendrick
Asset Office:
Marketing
Team / Department
Marketing
In your words, What’s your primary focus at Asset?
My primary focus at Asset is to help make our properties look the best they can look both online and onsite for potential and current residents and the clients.
What’s a fun fact about you that others might not know?
I'm a blackbelt in Taekwondo
Where are you based out of?
Atlanta


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Marketing Manager
Houston



Marketing Manager
Magen Murillo
Asset Office:
Marketing - Houston Remote
Team / Department
Marketing - Houston Remote
In your words, What’s your primary focus at Asset?
My primary focus at Asset is to drive success for the communities I support by developing and executing strategic marketing initiatives. I aim to strengthen occupancy, enhance brand presence, and create impactful campaigns that help our teams reach their goals while contributing to the overall growth of the organization.
What’s a fun fact about you that others might not know?
🦙 I'm a llama lover for life! If there's a llama around, you'll find me with them!
Where are you based out of?
Houston

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Marketing Support Associate
Houston

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Marketing Support Associate
Maggie Fenley
Asset Office:
Centralized Support Team
Team / Department
Centralized Support Team
In your words, What’s your primary focus at Asset?
I'm always looking for ways to grow both personally & professionally. Each day brings new challenges and experiences that push me & help shape who I'm becoming!
What’s a fun fact about you that others might not know?
I'm a wife & a mom (my favorite titles) & I love to workout, spend time outside, & be with my family!
Where are you based out of?
Longview, Texas



Dedicated Marketing Manager
West



Dedicated Marketing Manager
Mallori Greenidge
Asset Office:
Marketing
Team / Department
Marketing
In your words, What’s your primary focus at Asset?
To help my client achieve the best ROI by analyzing marketing sources
What’s a fun fact about you that others might not know?
I was the first girl born on my dad's side of the family in 34 years
Where are you based out of?
Orlando, FL



Senior Graphic Designer
Midwest



Senior Graphic Designer
Mallory Cercena
Asset Office:
Midwest Marketing
Team / Department
Midwest Marketing
In your words, What’s your primary focus at Asset?
Support the Midwest region with all their marketing needs. From website design, new property branding, standard or custom marketing items, social media account creation and management, reputation management, property transitions, and more.
What’s a fun fact about you that others might not know?
I like to make up quirkly songs about tasks I'm doing or to sing to my dogs. They're usually remixes of popular songs.
Where are you based out of?
Omaha



West



Marcus Richards
Asset Office:
Digital Marketing
Team / Department
Digital Marketing
In your words, What’s your primary focus at Asset?
Internal Communications & Employee Digital Experience
What’s a fun fact about you that others might not know?
Huge Star Wars and Harry Potter fan.
Where are you based out of?
Los Angeles



Marketing Associate
Atlanta 3



Marketing Associate
Margaret Evans
Asset Office:
Jenn's Team / ATL3 Marketing
Team / Department
Jenn's Team / ATL3 Marketing
In your words, What’s your primary focus at Asset?
Having just graduated and stepping into the professional world, my primary focus is to learn as much as I can about the multi-family industry. My goal at this point in my career at Asset is to listen and grow, and I couldn't have asked for a better environment than Asset to do so. I have loved being surrounded by such experienced professionals that have such a willingness to share what they know and meet me exactly where I am!
What’s a fun fact about you that others might not know?
I love playing Mahjongg in my free time!
Where are you based out of?
Atlanta

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Marketing Associate
Atlanta 3

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Marketing Associate
Megan Brewer
Asset Office:
Core+ Portfolio
Team / Department
Core+ Portfolio
In your words, What’s your primary focus at Asset?
I work with my portfolio to make sure all teams have what they need and provide clients with recommendations based on trends and occupancy.
What’s a fun fact about you that others might not know?
Fun fact about me is that I was a gymnast for 12 years!
Where are you based out of?
Atlanta, GA


Director of Creative Services
Poetic


Director of Creative Services
Melissa King
Asset Office:
Poetic, Creative
Team / Department
Poetic, Creative
In your words, What’s your primary focus at Asset?
At Poetic, I oversee a team of Graphic Designers, Web Designers/Developers, and Project Managers. We keep projects moving on time, under budget, and insert elite aesthetics wherever we can
What’s a fun fact about you that others might not know?
I LOVE reading! I've read 38 books (and counting) so far this year and am VERY serious about attending my monthly book club with friends. My top series of the year is ACOTAR by SJM and my top read overall was The House in the Cerulean Sea by T.J. Klune.
Where are you based out of?
Tampa, FL



Marketing Transition Associate
Houston



Marketing Transition Associate
Mikayla Cable
Asset Office:
Marketing Transitions Team
Team / Department
Marketing Transitions Team
In your words, What’s your primary focus at Asset?
My primary focus at Asset is to make sure Transitions and Dispositions within Asset, come and go smoothly when it comes to anything Marketing. Whether that be getting new transitions set up for success or helping new management get them everything they need for dispositions.
What’s a fun fact about you that others might not know?
A fun fact about me is that I grew up loving the Chiefs since I was baby. My Grandpa, Father and Uncle have worked on the side lines for the Chiefs for 50+ years, and I have been fortunate enough to go to lots of games and experience them win multiple AFC Championships to then win 3 Superbowls! Die-hard Chiefs fan right here.
Where are you based out of?
Lee's Summit, MO

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Marketing Support Associate
Houston

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Marketing Support Associate
Montana Smith
Asset Office:
Centralized Support Team
Team / Department
Centralized Support Team
In your words, What’s your primary focus at Asset?
To be able to successfully help assist onsite teams and my fellow peers in marketing so we can bring our best to the table in multifamily living!
What’s a fun fact about you that others might not know?
I have been to over 26 countries and counting!
Where are you based out of?
Austin Texas


Senior Project Manager, Marketing
West


Senior Project Manager, Marketing
Nathaniel Wright
Asset Office:
Marketing
Team / Department
Marketing
In your words, What’s your primary focus at Asset?
My primary focus is building and leading strategic initiatives that strengthen culture, mitigate risk, and support long-term growth. As part of this, I oversee the creation and execution of our internal and external awards and recognition programs, aligning them with our core values to enhance engagement, retention, and employer branding. I also manage our participation in national and regional survey programs that position us as an employer of choice. In addition to recognition, I am responsible for managing liability insurance, ensuring compliance, coverage adequacy, and risk mitigation across our large and diverse portfolio. This work helps protect the company, our properties, and our clients while supporting operational resilience. Finally, I contribute to global projects, where I collaborate across regions and business lines to standardize best practices, streamline processes, and deliver scalable solutions that align with our rapid growth and expanding footprint. Together, these areas of focus allow me to balance people, performance, and protection. Celebrating our culture, safeguarding the business, and driving innovation across both regional and national initiatives.
What’s a fun fact about you that others might not know?
When I’m not working, you can usually find me and my three kids at Arabian sport horse shows. I’ve been lucky enough to bring home multiple national titles, most recently taking home the 2023 Reserve National Champion and two 2025 Top Ten National Championships.
Where are you based out of?
Ohio



Marketing Systems Associate
Houston



Marketing Systems Associate
Nicole Edds
Asset Office:
Marketing
Team / Department
Marketing
In your words, What’s your primary focus at Asset?
My primary focus at Asset is supporting the marketing components within our property management systems — such as Yardi, RealPage, and Entrata. This includes managing vendor integrations, facilitating onboarding, troubleshooting issues, and collaborating with internal teams to streamline processes. I also pull and provide marketing-related reports as needed, help create training resources, and work to improve user experiences by addressing recurring issues and reducing response times
What’s a fun fact about you that others might not know?
I grew up on a farm in Florida, so I’ve always loved being around animals—and when I’m not working, you’ll usually find me outdoors skiing, hiking, or paddleboarding somewhere new.
Where are you based out of?
Denver



Regional Lease-Up Specialist
Atlanta



Regional Lease-Up Specialist
Noah Smith
Asset Office:
New Dev Marketing
Team / Department
New Dev Marketing
In your words, What’s your primary focus at Asset?
My focus is on living out our core values; drive, family, honesty, and impact, while pushing forward-thinking ideas that keep Asset Living growing and improving. I want to be someone who helps us continue to raise the bar, because we firmly believe we’re the best in the space and have no plans to slow down.
What’s a fun fact about you that others might not know?
I can cut the G of a Guinness
Where are you based out of?
Tampa, FL

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Digital Engagement Associate
Houston

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Digital Engagement Associate
Randi Rowland
Asset Office:
Digital Marketing
Team / Department
Digital Marketing
In your words, What’s your primary focus at Asset?
As a Digital Engagement Associate at Asset Living, I focus on driving digital marketing strategy and enhancing the online presence of a dedicated portfolio of communities. With the goal of improving consumer experience and digital visibility, my role centers on website support, digital campaign management, paid advertising, and online directory optimization. With a background in community management, leasing strategy, and new development marketing, I bring both operational and digital expertise to ensure our properties thrive online and in-person.
What’s a fun fact about you that others might not know?
A fun fact about me is that I’m a 7th generation Conch from the Florida Keys. In addition, I am the Tournament Director of a youth sailfish tournament that’s been running for over 60 years, the Islamorada Junior Sailfish Tournament. It’s one of my favorite ways to give back to the community.
Where are you based out of?
Tallahassee, FL

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Marketing Support Associate
Houston

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Marketing Support Associate
Rhys Bullock
Asset Office:
Centralized Marketing Team
Team / Department
Centralized Marketing Team
In your words, What’s your primary focus at Asset?
My primary focus is to support & manage Online Reputation services & initiatives. This includes contract requests, onboarding, training, and more!
What’s a fun fact about you that others might not know?
I attended a Fine Arts training academy for 10 years & had dreams of being a costume designer on Broadway
Where are you based out of?
Austin, TX



Dedicated Marketing Manager
Dallas



Dedicated Marketing Manager
Riley Robertson
Asset Office:
Marketing
Team / Department
Marketing
In your words, What’s your primary focus at Asset?
Advance my career in a leadership role
What’s a fun fact about you that others might not know?
Fall is my favorite time of year & I enjoy interior decorating
Where are you based out of?
Reno NV


Dedicated Marketing Manager
West


Dedicated Marketing Manager
Ruben Valdez
Asset Office:
Marketing
Team / Department
Marketing
In your words, What’s your primary focus at Asset?
To ensure that I can effectively support my onsite teams and clients the best way that I can.
What’s a fun fact about you that others might not know?
I have an extremely large family back in Colorado. My mom is 1 of 14 children, because apparently, having a small family is just too mainstream.
Where are you based out of?
Dallas

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Marketing Manager
Houston

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Marketing Manager
Ruth Resurreccion
Asset Office:
Margaret Bailey / Multi-Family Marketing
Team / Department
Margaret Bailey / Multi-Family Marketing
In your words, What’s your primary focus at Asset?
My primary focus is ensuring our marketing efforts effectively support our clients and on-site teams, from website management to SEO, online campaigns, and resident engagement.
What’s a fun fact about you that others might not know?
My family and I love going on road trips and hiking. When I was 3 months pregnant with my second child, my family did a road trip through all of the national parks in Southern Utah (and of course The Grand Canyon!) and slept in our rooftop tent.
Where are you based out of?
Dallas



RLUS
Denver



RLUS
Samantha Kephart
Asset Office:
New Dev Marketing Team
Team / Department
New Dev Marketing Team
In your words, What’s your primary focus at Asset?
I help lease ups of all kinds achieve their occupancy, goals through creative outreach and strategic marketing initiatives.
What’s a fun fact about you that others might not know?
I have a dog that I’m obsessed with and 13 pet shrimp!
Where are you based out of?
Colorado



Regional Lease Up Specialist
Houston



Regional Lease Up Specialist
Sereena Blaschke
Asset Office:
New Development
Team / Department
New Development
In your words, What’s your primary focus at Asset?
As a Regional Lease-Up Specialist at Asset Living, I focus on driving new communities from pre-leasing to stabilization by implementing strategic marketing, generating qualified traffic through various campaigns, and coaching the teams on converting leads into leases. I serve as a bridge between ownership, on-site teams, and marketing partners to ensure alignment, maximize performance, and achieve occupancy goals efficiently.
What’s a fun fact about you that others might not know?
I grew up in a horse-racing family and now have one of my own! She will have her first race April 2026! On a different note, I’ve been collecting Taylor Swift vinyls since 2008 and now have almost every variant she’s ever released.
Where are you based out of?
Austin, Texas


Digital Marketing Director
Houston



Digital Marketing Director
Tabitha Givens
Asset Office:
Digital Marketing
Team / Department
Digital Marketing
In your words, What’s your primary focus at Asset?
I work with properties across the company, primarily within our Atlanta divisions, to set up and oversee digital marketing and ILS campaigns in order to generate quality leads and drive conversions. Additionally, I assist with requests related to social media accounts, Google Business Profiles, Yelp accounts, and other online listings to help ensure each property’s online presence is uniform and optimized.
What’s a fun fact about you that others might not know?
I really enjoy Cosplaying! Every year I attend a convention where I cosplay, and I will spend several months leading up to it working on creating my costumes. I find it to be the perfect combination of crafting, dressing up, and celebrating my nerdy interests.
Where are you based out of?
Columbia, SC



Senior Marketing Manager
West



Senior Marketing Manager
Tanya Thomas
Asset Office:
Marketing
Team / Department
Marketing
In your words, What’s your primary focus at Asset?
I oversee digital products, including about 950 property websites, vendor relationships, and support the Operations and Site Teams. Some primary focuses include conducting website audits to identify areas for improvement and determine budgeting needs, ensuring ADA compliance for all property websites, and managing new syndication listings.
What’s a fun fact about you that others might not know?
I am an identical twin.
Where are you based out of?
Home office, Placerville, CA - West

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Marketing Manager, Transitions
Denver

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Marketing Manager, Transitions
Tasha Le
Asset Office:
Transitions
Team / Department
Transitions
In your words, What’s your primary focus at Asset?
My goal is to make a positive impact on those around me. That could be by improving a workflow or process, educating my peers and sharing insights, or simply by being enjoyable to be around. Like Maya Angelou said, "people will forget what you said, people will forget what you did, but people will never forget how you made them feel."
What’s a fun fact about you that others might not know?
I love the mountains so much that part of my wedding music video was shot here and I just moved to Summit County, CO! Come visit if you're in the area and want a hiking buddy or discounted ski lift passes The closest ski resorts are Breckenridge, Keystone, Copper, Vail, and so many more
Where are you based out of?
Denver, CO


Digital Engagement Associate
Houston


Digital Engagement Associate
Tiarra Harper
Asset Office:
Digital Marketing Team
Team / Department
Digital Marketing Team
In your words, What’s your primary focus at Asset?
I help property teams maximize their digital footprint
What’s a fun fact about you that others might not know?
I grew up on a ranch and know how to ride horses
Where are you based out of?
Oklahoma City, OK



Marketing Transitions Associate
Arkansas



Marketing Transitions Associate
Zeke Cook
Asset Office:
Transitions
Team / Department
Transitions
In your words, What’s your primary focus at Asset?
I spend my days, sometimes my nights, adding things to websites.
What’s a fun fact about you that others might not know?
I do not have any professional headshots.
Where are you based out of?
Arkansas



Vendor
Hyly



Vendor
Blake Williams
Asset Office:
Team / Department
In your words, What’s your primary focus at Asset?
What’s a fun fact about you that others might not know?
Where are you based out of?



Vendor
Zillow



Vendor
Brian Miller
Asset Office:
Team / Department
In your words, What’s your primary focus at Asset?
What’s a fun fact about you that others might not know?
Where are you based out of?



National Director of Sales
Hyly



National Director of Sales
Candis Holker
Asset Office:
Hyly
Team / Department
Hyly
In your words, What’s your primary focus at Asset?
Our primary focus is building a strong partnership with Asset Living by helping teams turn their data into dollars. Through AI and Automation, we streamline reporting (saving 40+ hours a month) and help increase conversions across portfolios.
What’s a fun fact about you that others might not know?
My bucket list trip is officially on the calendar! Japan 2027 to celebrate our son’s college graduation! Duolingo here I come!
Where are you based out of?
Southern California



Vendor
Hyly



Vendor
Candis Williams
Asset Office:
Team / Department
In your words, What’s your primary focus at Asset?
What’s a fun fact about you that others might not know?
Where are you based out of?



Enterprise Success Manager
Engrain



Enterprise Success Manager
Christine Standefer
Asset Office:
Customer Success
Team / Department
Customer Success
In your words, What’s your primary focus at Asset?
I am your Enterprise Success Manager at Engrain. I'm focused on your overall product onboarding experience and effectively implementing solutions across your portfolio.
What’s a fun fact about you that others might not know?
I just moved to a small ski town, Steamboat Springs in Colorado.
Where are you based out of?
Steamboat Springs, CO



Vendor
Elise AI



Vendor
David Berardi
Asset Office:
EliseAI
Team / Department
EliseAI
In your words, What’s your primary focus at Asset?
EliseAI partners with Asset Living at over 100,000 units for AI for Leasing, Delinquency, Maintenance, Renewals, AI Guided Tours, and CRM.
What’s a fun fact about you that others might not know?
I am an avid runner and have a 5 year old West Highland Terrier named Elsa!
Where are you based out of?
New York



Enterprise Account Executive
Hyly



Enterprise Account Executive
Dylan Thompson
Asset Office:
Hyly
Team / Department
Hyly
In your words, What’s your primary focus at Asset?
Main point of contact for overall partnership relations and portfolio adoption of Hyly.AI's services for Asset Living.
What’s a fun fact about you that others might not know?
I am a first-generation college graduate.
Where are you based out of?
San Diego, CA



Vendor
Elise AI



Vendor
Jacob Kosior
Asset Office:
EliseAi
Team / Department
EliseAi
In your words, What’s your primary focus at Asset?
I’m the Vice President of Client Strategy at EliseAI, where I work with property management leaders to reimagine their operations with AI and automation. Before joining EliseAI, I served as Vice President of Centralized Services at Cardinal Group Management and held leadership roles at BH Management, The Dinerstein Companies, and CA Ventures, where I led strategic operational, marketing, and centralized service initiatives. I bring a unique vantage point as a former operator turned technology consultant and use that experience to help bridge the gap between real estate and technology to guide companies through change management, centralization, and business transformation. At EliseAI, I partner with owners and operators to implement AI-powered solutions that reduce costs, improve ROI, and enhance both team efficiency and the resident experience.
What’s a fun fact about you that others might not know?
I appeared on a Hunger Games-inspired reality competition show.
Where are you based out of?
Arkansas



Senior Director, Feed Operations and Partnership
Apartments.com



Senior Director, Feed Operations and Partnership
Jason Montgomery
Asset Office:
Apartments.Com
Team / Department
Apartments.Com
In your words, What’s your primary focus at Asset?
Supporting Asset's Integration and Partnership needs with the Apartments.com Network and CoStar Group
What’s a fun fact about you that others might not know?
N/A
Where are you based out of?
Richmond



Vendor
Realpage



Vendor
Jordan Howard
Asset Office:
RealPage
Team / Department
RealPage
In your words, What’s your primary focus at Asset?
General navigation of RealPage and strategic partnership
What’s a fun fact about you that others might not know?
I'm an avid outdoorsman.
Where are you based out of?
Teas



Vendor
Realpage



Vendor
Krista Hurley
Asset Office:
Team / Department
In your words, What’s your primary focus at Asset?
What’s a fun fact about you that others might not know?
Where are you based out of?



Enterprise Business Advisor
Zillow



Enterprise Business Advisor
LJ Bavani
Asset Office:
Vendor
Team / Department
Vendor
In your words, What’s your primary focus at Asset?
To meet the Asset team. I have worked with FPI for years, and excited to get to know and work with the greater Asset Umbrella!
What’s a fun fact about you that others might not know?
I used to be a men’s wardrobe stylist in Chicago!
Where are you based out of?
Queen Creek, AZ



Vice President, Enterprise Sales, RealPage
Realpage



Vice President, Enterprise Sales, RealPage
Lexi Luzarraga
Asset Office:
Realpage/vendor
Team / Department
Realpage/vendor
In your words, What’s your primary focus at Asset?
I’m a vendor.
What’s a fun fact about you that others might not know?
I played in the national pickleball championships two years ago
Where are you based out of?
Dallas



Vendor
Apartments.com



Vendor
Molly Merves
Asset Office:
Apartments.com
Team / Department
Apartments.com
In your words, What’s your primary focus at Asset?
Provide excellent service and listings to lease up your communities!
What’s a fun fact about you that others might not know?
going on 25 years with Apartments.com / ForRent
Where are you based out of?
Naples, FlL



Vendor
Elise AI



Vendor
Morgan Devine
Asset Office:
Team / Department
In your words, What’s your primary focus at Asset?
What’s a fun fact about you that others might not know?
Where are you based out of?



Vendor
Realpage



Vendor
Morgan Moore
Asset Office:
RealPage
Team / Department
RealPage
In your words, What’s your primary focus at Asset?
To sell you things
What’s a fun fact about you that others might not know?
I bred hamsters as a child.
Where are you based out of?
Dallas



Vendor
Zillow



Vendor
Peter Grasso
Asset Office:
Team / Department
In your words, What’s your primary focus at Asset?
What’s a fun fact about you that others might not know?
Where are you based out of?



National account executive
Engrain



National account executive
Rachelle Ruby
Asset Office:
Engrain
Team / Department
Engrain
In your words, What’s your primary focus at Asset?
Vendor
What’s a fun fact about you that others might not know?
N/a
Where are you based out of?
San Diego



Vendor
Apartments.com



Vendor
Renee England
Asset Office:
Apartments.Com
Team / Department
Apartments.Com
In your words, What’s your primary focus at Asset?
I currently oversee the FPI arm of the Asset/Apartments.com partnership.
What’s a fun fact about you that others might not know?
I was an exchange student in Germany when I high school, which kicked off a life long love of travel and Oktoberfest!
Where are you based out of?
Los Angeles, CA



Vendor
Hyly



Vendor
Robert Lee
Asset Office:
Team / Department
In your words, What’s your primary focus at Asset?
What’s a fun fact about you that others might not know?
Where are you based out of?



Director of National Sales
Apartments.com



Director of National Sales
Valerie Bollins
Asset Office:
Apartments.com
Team / Department
Apartments.com
In your words, What’s your primary focus at Asset?
Generate leads and traffic
What’s a fun fact about you that others might not know?
I have been to all 50 states and almost 40 countries.
Where are you based out of?
Atlanta, GA
